Seoul · PRIVATE

15 Private Tours in Seoul to Build a Day Around

70 tours  ·  from $57

Good private tours fill up weeks ahead and the great ones go first. Below: the 15 to book early, what each includes and how they differ.

Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge - Getting an early start from Seoul
Private, Seoul DMZ Tours, Shopping Tours, Tour Reviews, Tours

Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

1.Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

★★★★★★★★★★5.0 · 607 reviews · from $198Our pick

Travel from Seoul in a private, air-conditioned vehicle with guides such as Tiger, Marie, Alfonso, and Won. Visit Imjingak Park, the Third Tunnel, and Dora Observatory, then choose Gamaksan Chulleong Bridge or Majang Lake. The DMZ section itself may require joining an official group bus.

“Good itinerary, great guide and driver and very helpful👍🏻 BUT, the tour is advertised and fully private to take out the hassle of a group tour. Nowhere is written that the whole DMZ visit IS in a tourbus. Even though it was later explained to us that this is standard, it was not in the description that we would need to align to this Bus schedule. We had a baby with us and specially paid for a private tour to take out the hassle, if we would have known we would likely not have chosen a private tour and paid the extra cost. They should advertise transparently. After flagging it…”

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Seoul City Private Full-Day Tour Including Lunch - Bukchon Hanok Village and its steep lanes
Full-Day, Lunch Experiences, Private, Tour Reviews, Tours

Seoul City Private Full-Day Tour Including Lunch

2.Seoul City Private Full-Day Tour Including Lunch

★★★★★★★★★★5.0 · 469 reviews · from $220

Spend about eight hours with a private driver-guide exploring Seoul’s old and modern sides. Visit Gyeongbokgung, Bukchon Hanok Village, Insadong, Jogyesa Temple, and N Seoul Tower, with Korean lunch and central Seoul hotel pickup included. Guides may include Brian, Janet, Suni, or Alfonso.

“We really enjoyed our trip around Seoul. Our tour guide Brian was helpful and knowledgeable. Recommended.”

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Private DMZ the 3rd Tunnel Tour from Seoul (optional Red Bridge) - A thoughtful start at Imjingak Park
Private, Seoul DMZ Tours, Tour Reviews, Tours

Private DMZ the 3rd Tunnel Tour from Seoul (optional Red Bridge)

3.Private DMZ the 3rd Tunnel Tour from Seoul (optional Red Bridge)

★★★★★★★★★★5.0 · 429 reviews

Spend about eight hours with a private guide and driver visiting Imjingak Park, the Bridge of Freedom, the Third Tunnel, and Dora Observatory. Hotel pickup in central Seoul is included for groups of up to six. Bring your passport, pack lunch, and expect military-related schedule changes.

“Sua was such a sweet and informative tour guide ! I loved it and it made me appreciate Seoul more knowing the history .”

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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom - Cheonggyecheon Stream and the Modern City Center
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Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

4.Seoul Highlights & Hidden Gems Tours by Locals: Private + Custom

★★★★★★★★★★5.0 · 359 reviews · from $76

Build your Seoul day around your interests with a private local guide such as GJ, Jeeseon, Young, or Steve. Walk through palaces, Bukchon, markets, temples, museums, and lesser-known streets. Choose two to six hours, with public transport or taxis added when needed.

“We had JS as a guide. She made the effort to reach out beforehand to understand our tour preferences better (separate from the questionnaire), which was really appreciated. She also had very good English despite never having lived outside Read more”

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Premium Private DMZ Tour & (Suspension Bridge or N-Tower) include lunch - Imjingak begins with memory, not sightseeing
Lunch Experiences, Private, Seoul DMZ Tours, Tour Reviews, Tours

Premium Private DMZ Tour & (Suspension Bridge or N-Tower) include lunch

5.Premium Private DMZ Tour & (Suspension Bridge or N-Tower) include lunch

★★★★★★★★★★5.0 · 348 reviews · from $198

Spend 9 to 10 hours with a private English-speaking guide such as Andy, Benny, Jimmy, or Chance Kim. Visit the DMZ, Third Tunnel, Dora Observatory, and a traditional Korean restaurant, then choose a mountain suspension bridge or N Seoul Tower.

“I had an absolutely outstanding experience on this DMZ tour, thanks entirely to my guide, Chance Kim (who goes by Kim). I ended up doing the tour solo, and Kim was incredibly kind and accommodating in still running the full itinerary just Read more”

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Private Airport Transfer : Incheon to/from Seoul (up to 7 pax) - Luggage Rules You Should Take Seriously
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Private Airport Transfer : Incheon to/from Seoul (up to 7 pax)

6.Private Airport Transfer : Incheon to/from Seoul (up to 7 pax)

★★★★★★★★★★5.0 · 344 reviews

Arrange a private, one-way ride between Incheon Airport, Seoul, a cruise terminal, or your hotel. Your driver meets you with a name sign, tracks delays, helps with bags, and takes your group directly to the door in about 1 to 1.5 hours.

“Jeremy and team, did a fantastic job in coordinating up to actual pick up from our stayed hotel, it was an easy and a smooth ride. Kudos again for being part of our safe and worthwhile experience in Seoul. Have a wonderful Christmas in-advance. Regards, Ricky and family from Singapore.”

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Flexible Private Guided Tour in Seoul (Optional Incheon Layover) - Gyeongbokgung Palace and the Joseon court
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Flexible Private Guided Tour in Seoul (Optional Incheon Layover)

7.Flexible Private Guided Tour in Seoul (Optional Incheon Layover)

★★★★★★★★★★5.0 · 323 reviews · from $225

Spend 9 to 10 hours exploring Seoul with a private guide, clean van or SUV, hotel or Incheon pickup, and a flexible route. Visit Gyeongbokgung Palace, Insadong, Bongeunsa Temple, Starfield Library, Kwangjang Market, and N Seoul Tower, or swap stops to fit your interests.

“Great experience, super flexible and everyone knows him which is amazing. He knows all the spots and the places you really want to go to. Will definitely use Hun Lee again next time I'm in Seoul”

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8 hours Private Tour in Seoul for the VIP - Start at City Hall, or arrange Seoul pickup
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8 hours Private Tour in Seoul for the VIP

8.8 hours Private Tour in Seoul for the VIP

★★★★★★★★★★5.0 · 319 reviews

You get up to eight hours with a private Seoul guide and air-conditioned vehicle for your group of up to six. Guides such as Sunny, Jenny, Diane, Emily, Sua, and Kelly tailor the route to your interests, from palaces and markets to K-pop districts and Korean food. Pickup is available within Seoul.

“Jenny was an excellent tour guide. Professional, pleasant and knowledgeable about the history and places we visited. She was flexible with the tour changes we made at the last and provided suggestions to make our day in Seoul a memorable one.”

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Full-day Customizable Private Seoul Highlight Tour - Gyeongbokgung and the hanbok option
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Full-day Customizable Private Seoul Highlight Tour

9.Full-day Customizable Private Seoul Highlight Tour

★★★★★★★★★★5.0 · 301 reviews · from $230

Spend 8 to 9 hours touring Seoul in a private vehicle with an English-speaking guide. Shape the day around palaces, markets, shopping, food, or photographs. The usual route includes Gyeongbokgung, Bukchon, Insadong, Myeongdong, and N Seoul Tower, with guides such as Jiwon, Joey, Jake, and Yujin assigned according to availability.

“Joye is the best guide we have had. She’s knowledgeable friendly funny attentive offered Plenty of suggestions explained everything extremely well was very mindful of our needs. She is absolutely awesome. Definitely the best tour person we have had ever.”

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Private DMZ Tour - Leaving Seoul in a private car
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Private DMZ Tour

10.Private DMZ Tour

★★★★★★★★★★5.0 · 240 reviews · from $240

Spend about six hours exploring the DMZ from Seoul with a private guide such as AJ, BK, Jun, or Lizzy. See Freedom Bridge, the 3rd Infiltration Tunnel, and Dora Observatory, but expect to join a larger bus inside the restricted zone.

“We had an incredible experience on our DMZ tour, and that was all thanks to our guide, Lizzy. She was absolutely fantastic. Extremely knowledgeable, thorough, and engaging throughout the entire day. Lizzy provided so many fascinating historical details that really brought the sites to life. She answered every question with clarity and passion, and her storytelling helped us understand not just the facts, but the context and emotion behind them. Her organization and communication were excellent, and she made sure everyone in the group felt comfortable and informed. If you’re considering a DMZ tour, I highly recommend requesting Lizzy. She truly made the experience unforgettable!”

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Airport Transfers, Incheon Airport and Port Transfers, Private, Tour Reviews

Private Airport Transfer * Incheon Airport <-> Seoul (1-5 people)

11.Private Airport Transfer * Incheon Airport <-> Seoul (1-5 people)

★★★★★★★★★★5.0 · 235 reviews

Book a private one-way ride between Incheon Airport and your Seoul hotel for up to five people. Your driver checks your flight, waits with a name board, helps with luggage, and provides a direct trip of about 90 minutes. Child seats cost extra.

“It was very convenient. Our driver was easy to contact and find once at the airport. The drive was smooth and enjoyable. Will definitely use them again on our next trips.”

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Seoul: Fully Customizable Private Tour - Starting with a palace, temple, or market
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Seoul: Fully Customizable Private Tour

12.Fully Customizable Private Tour

★★★★★★★★★★4.7 · 234 reviews · 2 - 8 hours · from $57Best value

Build your own Seoul walking tour with a private guide such as Su, Hector, Alvaro, Bibiana, or Seung Hwan. Choose historic sights, markets, temples, or everyday city life. Tours last 2 to 8 hours, include hotel pickup and return, and can be arranged in English, French, Italian, or Spanish.

“Friendly approachable and so helpful, showed me such lovely places and so helpful with my questions, had such a lovely day thank you so much Bibiana”

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Seoul: Fully Customizable Private Tour - Starting with a palace, temple, or market
Private, Tour Reviews, Tours

Seoul: Fully Customizable Private Tour

13.Fully Customizable Private Tour

★★★★★★★★★★5.0 · 150 reviews · from $245

You choose the Seoul sights, and a private guide-driver such as Andy, Jay, Matt, or Kory handles the route, transport, and timing. A popular nine-hour plan links Gyeongbokgung Palace, Bukchon, Insadong, Gwangjang Market, and N Seoul Tower, but the day can be reshaped around your group.

“Andy was our guide to the DMZ. He was prompt and courteous. He even helped maneuver and accommodate a last minute add. He explained the difficulty of adding my mother to the tour given the limited number of visitors allowed to thRead more”

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Private Seoul City Tour - Bukchon Hanok Village and traditional Seoul homes
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Private Seoul City Tour

14.Private Seoul City Tour

★★★★★★★★★★5.0 · 139 reviews · from $210

Spend eight hours with a private guide such as Juno or Miae, visiting Gyeongbokgung, Bukchon Hanok Village, Jogyesa Temple, Gwangjang Market, and Naksan Park. Your guide can adjust the route, explain Korean history in clear English, and help with local food and photos.

“Our tour guide Miae exceeded our expectations. Considerate, polite, a great photographer and superb tour guide. She was kind and patient with the number of toilet breaks, coffee breaks and the time we spent at each shopping location (which was a lot) Her English is very good. There was complimentary bottled water in the car and she took us to the most iconic sites in Seoul within a day. She also rearranged our itinerary so that we would optimise time and avoid traffic between the spots. Definitely worth booking this, you won’t regret it!”

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The Award-Winning PRIVATE Food Tour of Seoul: The 10 Tastings - Korean classics in local settings
Food, Food & Drink, Private, Seoul Food Tours, Tour Reviews, Tours

The Award-Winning PRIVATE Food Tour of Seoul: The 10 Tastings

15.The Award-Winning PRIVATE Food Tour of Seoul: The 10 Tastings

★★★★★★★★★★4.5 · 128 reviews · from $178

You’ll eat your way through Seoul with a private local guide, sampling 10 foods and drinks around Namdaemun Market and nearby sights. Guides such as Kim, Sanghee, Julian, and Jason adapt the route to your tastes, with vegetarian options available. Expect plenty of walking and a very full stomach.

“Hailey knew just the right spots to take us. The last stop at the tea room was our favorite and a great spot to relax after all the walking.”

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